Would you fly in this airplane?
Would you fly in this airplane? So would I. But why do we care what the airplane interior loooks like - will it get us to our destination faster or safer? By the same reasoning, why would a law firm care about design?
I invite you to download my article on that topic Intelligent Design for Law Firms excerpted from our new Edge International Review Magazine.
Thank you to Jordan Furlong for first publishing the article in the CBA National. Also, thank you to Gizmodo for the post on this aircraft interior.
Supplementary in response to Lorian's comment below:
Lorian, I think you are quite right - design should be in harmony with context. I read about your firm with interest - my mother-in-law is a special education specialist and I commend you on your firm's good work.
I have a question. I am not a lawyer nor a legal assistant. I am the office manager. Your article, "Intelligent design for law firms" appears to offer advice to very corporate, very publicized law office attorneys. What about "Special Ed attorneys"? Wouldn't you want to project a more family type, relaxed and welcome atmosphere for the family and their child? Would a "pen" handed to a client to sign a very important doc really give an impression one way or the other? (please don't take this as an argument to the writters knowledge or use against my employers, I am simply trying to gain as much insight as possible for the company.)
Great article. As someone that worked for an estate planning attorney, and then an attorney marketing firm I can't agree more that attorneys NEED to concentrate on image and design. I do agree with Lorian, although only in part. The trick is not to review design at its roots... appropriateness. At its core design is about targeting and appropriateness. What works for a corporate or estate planning attorney PROBABLY WON'T work for a special needs or divorce attorney.
A great designer will talk to you about your needs as business owner, and the needs and concerns of your audience and help create something visual that connects the two.