Can you transpose Seth Godin's music? (Five Marketing Mistakes)
The top five mistakes entrepreneurs make when they market
by Seth Godin
- Expecting gratitude in exchange for having done something that was hard.
- Spending money as a substitute for doing something great.
- Not realizing that it's your company, and your marketing better be as good as everything else.
- Listening to other people.
- Failure to measure.
