LOGITHISER - BRAVO EVERSHEDS
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LOGITHISER – a new term for law firms
The Logical Empathiser. The accepted wisdom is that anyone who possesses great reason and logic is quite devoid of humanity and warmth. The Logithiser is living proof that wisdom, in this case, is fallacy. Yes, Logithisers are capable of shutting down their emotional mechanisms to perform feats of objectivity and accurate thought. But equally, they have great powers of empathy.
Faced with a stressed colleague or a concerned client, the Logithiser readily sheds their tough exterior, listens quietly and offers sound, careful advice.
I did not (would not) make this up. This unique approach is used by the Eversheds firm (based in the UK) to attract recruits. If you liked Logithiser, perhaps you will like these:
KNOWLIVATOR The Knowledgeable Motivator
INNOVATEER The Innovative Volunteer
PERFORMIBUTOR The Performing Contributor
PROACTILOPER The Proactive Developer
PROFESSIONARY The Professional Visionary
PRIORICATOR The Prioritising Communicator
WINNOMAT The Winning Diplomat
The "Graduate Recruiting" portal at the Eversheds site features videos as well. The shooting approach is for us to view the video as if we are part of its production – take a look – see what I mean!
PUNCHLINE: In a profession based on precedent and tradition where few are willing to risk being unique, one firm has. Like it or hate it, give them credit for the courage to stand out. BRAVO EVERSHEDS!!
Based upon (and thank you to) Roll On Friday - original post: on this subject. Eversheds recruitment effort
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Peter Darling disagrees with me
Peter Darling’s accomplishments entitle him to be heard and considered - whether he is disagreeing or not. In his June 20 post: Everyone Else Loves This Ad. Why Don't I? Peter logically walks us through his analysis of the Luce Forward ad (below) that I praised in my post: Contemplating advertising? You had better "Nail It"
The one word opinion in my post was “refreshing”. But I learned a lot from following Peter’s critique of the ad and I think you will too. I do stand by my one word opinion and my overall high regard for Greenfield/Belser. Having said that, I think Peter's insights help all who care about law firm advertising to have a better idea how to test ideas against the principles involved. Check out Peter's commentary.
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Contemplating advertising? You had better "Nail It"
Greenfield/Belser nails law firm advertising.
Read Larry Bodine's post to see why he liked it so much: A Law Firm Announcement that Clients Will Actually Read
My Opinion: Refreshing!
Posted In Law Firm Advertising , Law Firm Public Relations , , ,Comments / Questions (0) | Permalink