Best Corporate Law Firms in America
PR Newsire (United Business Media) announced the top 20 Corporate Law Firms in America ranked by Directors and General Counsel:
The top 20 national corporate law firms for 2005, according to the directors surveyed by Corporate Board Member (with their 2004 ranking in parentheses), are:
1. Skadden Arps Slate Meagher & Flom, New York (1)
2. Wachtell Lipton Rosen & Katz, New York (3)
3. Cravath Swaine & Moore, New York (2)
4. Sullivan & Cromwell, New York (4)
5. Jones Day, Cleveland (7)
6. Davis Polk & Wardwell, New York (5)
7. Baker & McKenzie, Chicago (6)
8. Kirkland & Ellis, Chicago (11)
9. Latham & Watkins, Los Angeles (10)
10. Shearman & Sterling, New York (13)
11. Weil Gotshal & Manges, New York (9)
12. Gibson Dunn & Crutcher, Los Angeles (8)
13. Wilson Sonsini Goodrich & Rosati, Palo Alto (18)
14. Akin Gump Strauss Hauer & Feld, Dallas (16)
15. Fulbright & Jaworski, Houston (12)
16. O'Melveny & Myers, Los Angeles (15)
17. Milbank, Tweed, Hadley & McCloy, New York (-)
18. Wilmer Cutler Pickering Hale & Dorr, Washington D.C. (-)
19. Sidley Austin Brown & Wood, Chicago (20)
20. Simpson Thacher & Bartlett, New York (17)
Skadden Arps Slate Meagher & Flom topped the list for five straight years according to Corporate Board Member Magazine.
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Oxytocin for Every Law Firm
"Trust me! I am a hormone"
It could be the criminals' dream drug -- a hormone that makes people trust you.
Well, I say:
It could be the lawyers' dream drug -- a hormone that makes people trust you.
OK - I am not under the influence of anything inappropriate... check it out for yourself at Reuters
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LexBlog has founder Kevin O'Keefe "PLUS..."
LexBlog founder Kevin O'Keefe is a lawyer who mastered the practice of law, successfully created an internet start up, and now somehow sees through the haze to what's "next". He focuses - much to the benefit of people like me - on helping his clients navigate the maze of tomorrow's most effective communication tools.
Check out Kevin's extremely popular Blog, Real Lawyers :: Have Blogs.
LexBlog's secret weapon is awesomely talented and knowledgable Client Services Director, Heather Arthur. She is responsible for making LexBlog's bloggers technically proficient in a real hurry. I am grateful to both Kevin and Heather for launching me safely into the blogosphere.
Oh, my journey is not complete... I have much more to learn - from LexBlog and from you, the reader. Feedback is gratefully appreciated..
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Great American Lawyer Braves Advertising World
Thanks to the Great American Lawyer for the posted comment on my entry: Writing Law Firm Ads - Art or Science. Read his comment - then check out his ad - it will be fascinating to hear how the campaign goes.
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Writing Law Firm Ads - Art or Science
What if you could:
boost... the response rate to direct-mail campaigns from 0.9% to 5.4%
If you think it's all "gut feel", read this Forbes bit called Reengineer That Ad
Food for thought: In the legal profession, we don't like risk and we don't like failure. The irony is that until we are prepared to "do it wrong" and learn from it, we'll never achieve extraordinary results. Marketing is about testing, testing and testing some more until we find something that works - then with a hindsight assessment, we're geniuses. Managing Partners must allow their CMO's more experimentation in order to win big. Posted In Marketing
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Ignore Blogs and Blogging - they are inconsequential
Blogs are a great big zero and you shouldn't waste your time. After all, only a few people on the fringe even look at them. Yes, Senior Partners, Managing Partners, Executive Directors, Department Heads, Practice Group Heads, CMO's, CIO's, "C whatever O's", insert your faces deep into the sand, "ostrich-style", for blogs are a passing fancy, a fad that will pass into oblivion - so don't waste an ounce of the firm's precious resources on them...
Or, maybe not - have a glance at one of the foremost law related bloggers, Robert J. Ambrogi, and maybe just look at some numbers... today's post on the subject starts with the word "Survey".
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Brand isn't about the sizzle; it's about a better steak.
Andy Havens in his Legal Marketing Blog explains this quite well. Do yourself a favor - have a look!
Teasers:
Now... if you're a family law practice, you want a brand that says, "We're careful, we're delicate, we're sensitive to the emotional nature of these matters and we want to help you get through them with as little pain as possible,"
"When do you contact clients about bills being past due?" He said he thought it didn't matter. Of course it matters... If you're aggressive, you don't sit on bills.
Why do I love Disney? It's clean. Cleaner'n heck. That's part of its charm.Read this to your betterment! Posted In Marketing
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Law Firm Advertising in Sweet Taste
According to a story today in the Orlando Sentinel, the Florida State Bar nearly ruined the recipe for this ad by Orlando Law Firm Shuffield Lowman. The story reports that the Bar rejected the ad:
on the grounds that the phrase "Expect more from your law firm" created "unjustified expectations about results the attorney can achieve" and "compares the services of one attorney to another without factually substantiating the comparison.GOOD GRIEF! Thankfully the Bar reversed itself on appeal.
Brilliant Shuffield Lowman Marketing Director, Mellanie Bartlett,
unveiled the ad to the law firm's entire staff in a ceremony that included a spoon and pint of Ben & Jerry's ice cream for each person.
Food for thought: The head of a major bank confided in me that the ads they run on TV are as much to indoctrinate their own staff into the idea of serving customers as to attract business. I believe that a firm that publicly commits to serving its clients better and repeatedly communicates that message internally to its own staff will raise its own standards of service considerably and thus create competitive advantage. Launching the ad internally with some ice cream is the connection to the minds of the people at Shuffield Lowman, I see way too many neat ads for law firms that no-one in the firm knows anything about - so tell me, if they don't know, how are they suppose to live the promises made.
Bravo to Shuffield Lowman for having the imagination and courage to show the world their ice cream and the common sense to taste it themselves. I am a believer that your clients may indeed "Expect more from your law firm."
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