Archives: Law Firm Marketing

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Law Firm Pairs with Cybersecurity Company to Help Businesses with Data Breaches

Bloomberg Law reports that the law firm Jackson Lewis has formed an arrangement with the identity-theft and data-breach management firm Merchants Information Solutions to provide legal advice to businesses that have experienced data breaches. Gayle Cinquegrani at Bloomberg quotes Merchants’ vice president of marketing, Robert Ward, who says this is “the first program in the country” to offer legal services as part … Continue Reading

Addressing Client Resistance

There are so many situations where we are as lawyers must persuade our clients, whether it be to: retain us, accept our fee basis, provide us with a retainer, and (of course) whether to accept our advice and recommendations. It is expected that we will sometimes encounter resistance to our persuasive powers. Should that happen, consider … Continue Reading

The Successful Lawyer – Now Available on your Computer, Tablet or Smartphone

The Second Edition of The Successful Lawyer: Powerful Strategies for Transforming Your Practice is now available in both paperback and Kindle versions. Among the kudos the first edition of this book attracted was one from Tom Peters, the highly acclaimed writer on business-management practice and author of In Search of Excellence, who described The Successful Lawyer … Continue Reading

December, 2015 issue of Edge International Communiqué now available online

I am pleased to draw the attention of readers of this blog to the most recent issue of Edge International Communiqué (EIC). The issue features articles by two of my colleagues at Edge International, as well as one that I wrote. Nick Jarrett-Kerr offers advice on choosing effective law-firm leadership teams, and Mike White discusses some “closing” strategies that … Continue Reading

Securing New Litigation Work

Based on a projected thaw in the litigation market in 2016, the Sept. 30, 2015 installment of BTI’s blog, The Mad Clientest, features a useful and user-friendly infographic entitled “How to Capture the Money Clients Spend on Litigation.” BTI’s visual, which includes a link to the company’s recent report, BTI Litigation Outlook 2016, illustrates effective … Continue Reading

New General Counsel at Client Companies a Wake-Up Call: Rynowecer

Michael B. Rynowecer, President and Founder of the BTI Consulting Group, warns law firms that they should consider the appointment of new general counsel at any of their major clients to be a “wake up call.” He supports this caution with some interesting statistics, which he posted recently on his Mad Clientist blog: within fifteen months of being hired, he says, more … Continue Reading

How Do Clients Choose a Lawyer? The Hidden Power of Asking for Referrals

I recently came across an article about consumer purchasing that made me reflect on my own purchasing decisions… and then led me to wonder whether those lessons could be applied to how law firms go about attracting and retaining clients. “The secret science of shopping: Why we buy what we do” by Belle Beth Cooper, … Continue Reading

Does your Firm Need a Chief Experience Officer (CXO)?

Awareness among businesses of the importance of customer experience has never been greater. By considering how companies assess this experience and work to improve it –  such as the introduction of the chief experience officer (CXO) position to management teams – law firms can also improve their competitive advantage. Businesses increasingly recognize that if they … Continue Reading

Where Evolutionary Technology Meets Your Legal Practice

At first blush, you might ask what a bionic arm catching objects in mid-flight has to do with the practice of law. I assert: “Everything.” Who are the lawyers who represent these evolutionary products? Clearly, there will be lots of intellectual property involved, but I say that the list goes on. Here are just three … Continue Reading

How “Niche” Can You Get?

In recent years, boutique and even mid-sized firms have begun to offer increasingly specialized ranges of legal services. One notable example in this regard was recently the subject of an article in The Philadelphia Business Journal. Helbraun Levey & O’Donoghue was established in Manhattan in 2005 to meet the specific needs of one industry and … Continue Reading

Client Development “From the Inside”

Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites? Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites? In the most recent issue of Edge International Communiqué, my colleague Michael J. White argues that  "brand-building" activities such as these, … Continue Reading

Step Away from That Comfortable Chair

In the most recent issue of Edge International Communiqué, I point out that most lawyers need only take one simple step to generate more business. That step is the one that takes them away from the opulant chairs behind their desks, and out the door of the office. Here is the article: Business Development and … Continue Reading

Apple profiles law firm use of iPads

The iPad has become a formidable competitive weapon for law firms: Quote from Fennemore Craig case study on Apple.com/business: "If I didn’t have an iPad as a lawyer, I’d be at a major disadvantage," Quote from Virtual Strategy Magazine article: iPad® Harnessed by Law Firm to Sharpen Client Service Now, legal materials live on a … Continue Reading

Valorem Lawfirm lives up to its “value” name

An article in this month’s Corporate Counsel Magazine has the spotlight on Valorem and for good reason.  Author Susan Hansen says: Valorem… now boasts a list of big, brand-name clients, including funeral industry giant Service Corporation International; national shoe retailer DSW Inc.; Veolia Water, a supplier of water and wastewater management services; and the online … Continue Reading

Why you need to see Mark Zuckerberg’s personal stationery

  The irony is too delicious to pass up. Mark Zuckerberg has invented one of the most powerful communication tools ever known to mankind. Facebook has literally started revolutions. Why, then, would the most successful communications entrepreneur in history regress to a pre-internet form of communication? For the same reason Jack Welch did as president … Continue Reading

Attorney at Work Delivers Daily Ideas for Lawyers

I am honoured to be in the esteemed company of the publishers and advisors of Attorney at Work that promises “One Really Good Idea Every Day” There is no cost to subscribe and the ideas will flow starting in January. I recommend that you subscribe now Congratulations in particular to my long time friend, Merrilyn Tarlton who … Continue Reading

Finding Success in a Global Paradox (Keynote ALPMA Sydney 22 Oct 2010 — Password Protected — registered participants only)

  Download by clicking on image or HERE  Registered participants were provided with Password in session.… Continue Reading
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