Law Firm Public Relations

Gerry Riskin Blog Edge International

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People will not buy what they do not understand.” – Lee LeFever

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A recent article in the Harvard Business Review makes a compelling argument for not only explaining our work to our clients, but for thinking carefully about how we explain it, including what words we use.

As Lee LeFever, the author

The irony is too delicious to pass up. Mark Zuckerberg has invented one of the most powerful communication tools ever known to mankind. Facebook has literally started revolutions.

Why, then, would the most successful communications entrepreneur in history regress to a pre-internet form of communication? For the same reason Jack Welch did as president

Download by clicking on image or HERE  Registered participants were provided with Password in session.

I met virtually with Recorded Future this morning for a close up briefing of how their Temporal Analytics Engine might be used by law firms.  Firms who use this can better predict the needs of their own clients and prospective clients as well.   There is so much more that this technology can do if used effectively