Six Factors of Influence — brilliantly applied!

Posted on October 10, 2005 by Gerry Riskin

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Joy London of excited utterances has done a masterful job of reporting on a reference to Robert Cialdini's six factors of influence: (1) Reciprocation, (2) Consistency, (3) Social proof, (4) Liking, (5) Authority, and (6) Scarcity by Knowledge Management presenter, Browning Marean III, partner at DLA Piper Rudnick Gray Cary.

Robert B. Cialdini's Influence: The Psychology of Persuasion, 1993 has been a favorite within our Edge International group for a long time.

Joy's post is a solid report on Browning presentation which constitutes a refreshing addition to the Knowledge Management landscape. Managing Partners, Executive Committe members and Practice Group Leaders should take a close look.

Joy, thank you for this valuable report.

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