What magazines (and your promotional material?) might look like
(The video is 8 minutes - watch at least the first full minute then more if it grabs you)
Law firm leaders
You don't need to embrace social media or love technology or even be a gadget freak to have a peak at how we'll all read magazines and papers soon… I thought a second reason to show you this was to have you think about the publications your firm produces from articles to brochures.
I am not suggesting you blaze the trail but you had better have your design team monitor the progress of this technology and make it available to you as soon as it is affordable.
Gerry
PS I will be asking our own team to look hard at this for future versions or our Edge International Review which will be published soon.
SOURCE: Digital Magazines: Bonnier Mag+ Prototype excerpt:
This conceptual video is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future, presented by our design partners at BERG.
Gerry, this is fascinating!
I must admit, it's also mesmerizing, which bodes well for the future of this technology. Being a marketer, it's in my DNA to have the visual as well as the educational, informational or entertainment experience. This takes care of that.
Investing in a brochure, or interactive firm presentation of some sort, complete with moving bios, even some parts in video, would be an outstanding vision for firms to have in their minds as we move further in to this digital experience.
Another great post. Thanks!