Can you transpose Seth Godin's music? (Five Marketing Mistakes)

Posted on August 21, 2006 by Gerry Riskin
The top five mistakes entrepreneurs make when they market

by Seth Godin
  • Expecting gratitude in exchange for having done something that was hard.
  • Spending money as a substitute for doing something great.
  • Not realizing that it's your company, and your marketing better be as good as everything else.
  • Listening to other people.
  • Failure to measure.
Do they translate to your law firm?  Read the full text at WorkHappy.net: The top five mistakes entrepreneurs make when they market

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