Ignore Blogs and Blogging - they are inconsequential
Blogs are a great big zero and you shouldn't waste your time. After all, only a few people on the fringe even look at them. Yes, Senior Partners, Managing Partners, Executive Directors, Department Heads, Practice Group Heads, CMO's, CIO's, "C whatever O's", insert your faces deep into the sand, "ostrich-style", for blogs are a passing fancy, a fad that will pass into oblivion - so don't waste an ounce of the firm's precious resources on them...
Or, maybe not - have a glance at one of the foremost law related bloggers, Robert J. Ambrogi, and maybe just look at some numbers... today's post on the subject starts with the word "Survey".
Blogs are no doubt irrelevant and I encourage law firms to avoid them as a waste of time! [non-bloggers, don't waste your time reading further].
Of course, I will do at least six figures this year in blog generated legal work and sign up on average one new client a week. My blog cost is $13/month paid gladly to typepad.
Why would I want other attorneys to blog? From a busyness standpoint, I wouldn't. From a professional standpoint, good content provides average people an opportunity to understand their rights without paying a dime in attorney fees. Blogs are a great way to restore some degree of luster to our troubled profession.
Enrico Schaefer
Traverse Legal, PLC
www.traverselegal.com
enrico@traverselegal.com