Marketing Tips From Female In-house Counsel – The Don’ts
Tom Kane
See Tom's post by this title — these tips are so true (and I base that assertion on a lot of work with both GC's and those who pitch to them).
PUNCHLINE: Busy lawyers frequently look for the magic bullet - the tricks that the great rainmakers use. The simplicity of the list in Tom's post should not fool you. If you find yourself arguing with the list, you are suffering from what Zig Ziglar calls "hardening of the attitudes" — a deadly disease for aspiring business developers.
For a list of marketing DO's form women lawyers, see "Marketing Tips from Top Female In-house Lawyers" online at
http://www.lawmarketing.com/pages/articles.asp?ArticleCategoryID=7
Four high-powered women in-house counsel spelled out how to get their business at a recent ABA meeting. Stacy West Clark pinpoints winning tips including: pitch the lawyer, not the firm; give advice that the GCs can give to the business execs; and have a great secretary.