Amazing Firms, Amazing Practices : Gerry Riskin : Edge International

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Bruce Marcus of The Marcus Letter offers us a fascinating lesson in transposition in his new article called "HOW TO ELECT A PRESIDENT -- OR GET A CLIENT".  Bruce’s tag line is the name of this post.

Here’s a quote from Bruce Marcus as he shines his light on learnings from the campaign of President Barak Obama:

There are many lessons to be drawn by professional services marketers from a successful election campaign – perhaps none more cogent than from the Obama campaign. And while there are differences between an election and a professional services marketing campaign, it is the parallels that inform both.

PUNCHLINE:  Thank you Bruce Marcus for relating the successful campaign of the President Elect to attracting clients.  It's a stimulating and catalytic read!