I recently had the pleasure of visiting with my good friend Sebastián Carey – one of the world’s leading experts on technology and the law – at his home in Chile. We talked not only about the latest developments in legal IT, but also about the new interest of law firms from the UK, the
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Client Development “From the Inside”
By Gerry Riskin on
Posted in Law Firm Marketing
Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?
Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?
In the most recent issue of Edge International Communiqué, my colleague Michael J. White argues that "brand-building" activities such as …