I am pleased to have been invited to present a Teleseminar for the Association of Legal Administrators and thier lawyer guests called
Make Your Lawyers Client Magnets
Tuesday, June 13, 2006 2-4 pm Eastern 1-3 pm Central Noon-2 pm Mountain 11 am-1 pm Pacific Many lawyers would rather do anything but marketing and selling, while other lawyers thrive on these activities. But the market for clients is becoming more and more competitive. Even long-term clients are shopping around for legal services. It is critical that attorneys, even partners, acquire the skills they need to “bulletproof” their relations with their existing clients and learn how to interest and attract new ones. In this teleseminar, you will learn how to determine who your best clients are and how to glue them to your firm. In addition, you will learn how to use the firm’s inside rainmakers to teach attorneys the necessary skills to build and strengthen their business. Learn how to overcome challenges and to change the lawyers’ mindsets about marketing/client development selling! Hour 1 – Special Opportunity Invite your partners, managing partners, senior associates and marketing partners to attend the first hour of the program that will cover the importance of learning the skills to retain existing “crown jewel” clients and to attract new ones. At the end of the first hour there will be time for Q&A with the speaker. Encourage them to ask questions so they come away understanding how important it is to build the real skills of client development. Hour 2 Learn how you, the firm administrator, can create and implement a program in your law firm to raise awareness of the importance of acquiring business development skills. You will also learn how to teach these key skills to your associates. Find out how to overcome the challenges of lawyers being too busy or too reticent to “market.” There will be additional Q&A following this segment. Click here for registration details.