(Note: The positive feedback I received on an article I wrote about client retention for the most recent issue of Edge International Communique (EIC)* led me to believe that perhaps the readers of this blog might be interested as well. I am therefore republishing it here.)
This article could equally well be called,
Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?
Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?
In the most recent issue of Edge International Communiqué, my colleague Michael J. White argues that "brand-building" activities such as
Holding breakout sessions at retreats and workshops allows the management of law firms to maximize the input it receives from associates and partners on a range of topics. In the most recent issue of Edge International Communiqué, I offer a few guidelines that meeting facilitators can use to increase the effectiveness of these breakout
