Lamb2GARIn a recent post, Patrick Lamb of the Valorem Law Group talks about one of the most-watched-ever TED Talk videos, Simon Sinek’s “How Great Leaders Inspire Action” – nicknamed “Start With Why.”

Lamb explains that in the video, “Sinek compellingly argues that why an organization exists is more important to its success than what it does or how.”

Lamb goes on to explain how he and his partners at the Valorem Law Group have put Sinek’s principle to work for them. Using the failure of Dewey & LeBoeuf as a catalyst for their discussion, they came to the conclusion that “client well-being is irrelevant in most law firms.”

In order to figure out why this was the case, and how it applied to their firm, Lamb and his partners entered into a long and multi-layered discussion, and emerged with an agreed-upon rationale for Valorem’s existence: “We stand together to serve our clients and help them avoid any problem that can be prevented, successfully handle any problem that cannot, and learn from every encounter so we inspire continuous improvement.”

To find out how they came to this “declaration of independence,” as they call it, and how they are working to “institutionalize value for the firm’s clients,” I invite you to read the article. You are welcome to share your thoughts on this or any other matter, either in the comments section below, or directly via email.