Andy Havens in his Legal Marketing Blog explains this quite well. Do yourself a favor – have a look!
Now… if you’re a family law practice, you want a brand that says, “We’re careful, we’re delicate, we’re sensitive to the emotional nature of these matters and we want to help you get through them with as little pain as possible,”
“When do you contact clients about bills being past due?” He said he thought it didn’t matter. Of course it matters… If you’re aggressive, you don’t sit on bills.
Why do I love Disney? It’s clean. Cleaner’n heck. That’s part of its charm.