THE STORY: In this video series that was produced by the Law Society of the United Kingdom and Wales, Nick Jarrett-Kerr – my Edge International colleague – offers guidance that is comprised of pure gold and precious gemstones.

CAREFULLY CONSUME EACH VIDEO: Watch as Nick in his laid-back style takes you to places that most

AFAP May 2015,jpgI recently came across an article about consumer purchasing that made me reflect on my own purchasing decisions… and then led me to wonder whether those lessons could be applied to how law firms go about attracting and retaining clients.

“The secret science of shopping: Why we buy what we do” by Belle Beth Cooper,

Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?

Edge International CommuniqueDo you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?

In the most recent issue of Edge International Communiqué, my colleague Michael J. White argues that  "brand-building" activities such as

In the most recent issue of Edge International Communiqué, I point out that most lawyers need only take one simple step to generate more business. That step is the one that takes them away from the opulant chairs behind their desks, and out the door of the office.

Here is the article:


Gerry Riskin, Law Firm ConsultancyBusiness Development

The iPad has become a formidable competitive weapon for law firms:

Quote from Fennemore Craig case study on Apple.com/business:

"If I didn’t have an iPad as a lawyer, I’d be at a major disadvantage,"

Quote from Virtual Strategy Magazine article: iPad® Harnessed by Law Firm to Sharpen Client Service

Now, legal materials live on