One of my Edge International colleagues, Jonathan Middleburgh, who is both an organizational psychologist and a barrister, is publishing a newsletter on Substack for general counsel. (You may remember him as the individual in our team who was responsible for the Edge International global
THE STORY: In this video series that was produced by the Law Society of the United Kingdom and Wales, Nick Jarrett-Kerr – my Edge International colleague – offers guidance that is comprised of pure gold and precious gemstones.
CAREFULLY CONSUME EACH VIDEO: Watch as Nick in his laid-back style takes you to places that most
The December, 2016 issue of Edge International Communiqué (EIC) is now posted on the Edge International website.
The issue opens with an article by Sam Coupland, “Green Shoots Showing in Australia and New Zealand Legal Markets,” which presents some possible reasons for the recent uptick in profitability in legal markets in those countries,
Clients are hungry to find lawyers who really understand their businesses, but some firms are reluctant to market their services to specific industries.
Most lawyers fear that if they mention specific industry groups with their list of practice areas, they may miss out on a prospective client whose industry is not on the list. What
I recently came across an article about consumer purchasing that made me reflect on my own purchasing decisions… and then led me to wonder whether those lessons could be applied to how law firms go about attracting and retaining clients.
“The secret science of shopping: Why we buy what we do” by Belle Beth Cooper,
Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?
Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?
In the most recent issue of Edge International Communiqué, my colleague Michael J. White argues that "brand-building" activities such as
In the most recent issue of Edge International Communiqué, I point out that most lawyers need only take one simple step to generate more business. That step is the one that takes them away from the opulant chairs behind their desks, and out the door of the office.
Here is the article:
Business Development
I recently had the honor of being asked to participate in a post at Attorney at Work. Along with several other experts, I was asked to provide guidance regarding a theoretical situation in which a lawyer suddenly finds him- or herself with no work at all.
I hope that such situations remain
160 year old McCarter & English, a firm of over 400 lawyers with offices in Boston, Hartford, Stamford, New York City, Newark, Philadelphia and Wilmington is rolling out Vizibility QR codes on attorney business cards and printed biographies (with embedded patented SearchMeTM buttons).
A Vizibility Law Firm can determine which Google results clients and
The iPad has become a formidable competitive weapon for law firms:
Quote from Fennemore Craig case study on Apple.com/business:
"If I didn’t have an iPad as a lawyer, I’d be at a major disadvantage,"
Quote from Virtual Strategy Magazine article: iPad® Harnessed by Law Firm to Sharpen Client Service
Now, legal materials live on
