Tom Kane See Tom’s post by this title these tips are so true (and I base that assertion on a lot of work with both GC’s and those who pitch to them). PUNCHLINE: Busy lawyers frequently look for the magic bullet – the tricks that the great rainmakers use. The simplicity of the list in Tom’s post should not fool you. If you find yourself arguing with the list, you are suffering from what Zig Ziglar calls “hardening of the attitudes” a deadly disease for aspiring business developers.