Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?

Edge International CommuniqueDo you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?

In the most recent issue of Edge International Communiqué, my colleague Michael J. White argues that  "brand-building" activities such as

“There is a significant difference among countries in what law firms take into consideration in setting partner compensation.” – The Edge International 2012 Global Partner Compensation System Survey ¬†

“There is a significant difference among countries in what law firms take into consideration in setting partner compensation.” –  Edge International 2012 Global Partner Compensation