Be judged more favourably… your hot coffee makes you seem warmer and also enhances the way you perceive your prospective client.
So says that wonderful blog: Neuromarketing: Where Brain Science and Marketing Meet in a post called: Heat Up Sales – With Coffee!
After years of experience, we tend to trust our judgment but good old research can offer a competitive advantage, if we pay attention.
Many of your competitors will either not know about this research or think its balderdash (and continue to offer those cold drinks).
Punchline: Perhaps "Can I get you a beverage" should be replaced by: "How do you take your coffee?
What do you think? More importantly, what will you do?