Bruce Marcus of The Marcus Letter offers us a fascinating lesson in transposition in his new article called "HOW TO ELECT A PRESIDENT — OR GET A CLIENT". Bruce’s tag line is the name of this post.
Here’s a quote from Bruce Marcus as he shines his light on learnings from the campaign of President Barak Obama:
There are many lessons to be drawn by professional services marketers from a successful election campaign – perhaps none more cogent than from the Obama campaign. And while there are differences between an election and a professional services marketing campaign, it is the parallels that inform both.
PUNCHLINE: Thank you Bruce Marcus for relating the successful campaign of the President Elect to attracting clients. It’s a stimulating and catalytic read!