What if you could:
boost… the response rate to direct-mail campaigns from 0.9% to 5.4%
If you think it’s all “gut feel”, read this Forbes bit called Reengineer That Ad
Food for thought: In the legal profession, we don’t like risk and we don’t like failure. The irony is that until we are prepared to “do it wrong” and learn from it, we’ll never achieve extraordinary results. Marketing is about testing, testing and testing some more until we find something that works – then with a hindsight assessment, we’re geniuses. Managing Partners must allow their CMO’s more experimentation in order to win big.