You're fired.jpg When you fire a client, you might want to be a little more diplomatic than the title of this post (or the posture of the fellow above) implies — but, diplomatic or not, when it’s the right thing to do, DO IT! The primary purpose of marketing is to give you choices. Effective marketing allows you to improve your client mix and get rid of the ones who consume your life forces like voracious vampires — you know the ones, they don’t pay (or pay VERY slowly), they argue, they test your ethics and they demoralize you and your best staff — and they don’t wear watches, at least not when they call you at home at 11 o’clock at night. head-1.gif Read Seth Godin’s post “The Customer is Always Right” and simply substitute “client” for “customer” You owe it to yourself!