bwm_current.jpg Bruce Marcus has added The Marcus Perspective (Blog) to the already famous Marcus Letter. Bruce is a prolific author and a pioneer in professional service firm marketing. Check out these excerpts from his bio:

editor of the award-winning The Marcus Letter author of fifteen books speechwriter for many of the Fortune 500 companies, and major national political figures, including Robert Kennedy awarded the Silver Anvil of the Public Relations Society of America served as an adjunct professor at Fordham Graduate School of Business Administration he has been consultant to Goldman Sachs; Lehman Brothers; Blyth Eastman Dillon; Donaldson, Lufkin & Jenrette; CitiCorp and Chemical Bank. He has also been an economic and marketing consultant to the governments of Turkey and Puerto Rico, and is a past President of the New York Association of Business Economists.

Check out the complimentary White Paper, Advancing the Retreat, offered at his new Blog