BRUCE MARCUS See Bruce’s new article, How to Recruit in a Competitive World, at LAW.COM. Here’s a taste:

Recruiting advertising is like any other, in that telling people what you want won’t work. Offering people what they want, and how you’re going to give it to them, works.

Bruce goes on to give actual examples of what has worked for others. Also, visit Bruce’s newsletter regularly. Just click on The Marcus Letter logo below. Thanks to Ed Poll for the heads up on this in his blog: LawBiz