If you want existing clients to like you as much as possible and even more so prospective clients then use proper names in conversation. Now there’s PROOF if you need it.
Most probable reasons you may not be using proper names in conversations:
I am asked frequently why some lawyers create such amazing rapport with their clients. Much of this stems from the art of the first impression . The first client interaction is more about not making a bad impression than it is making a good one.
Here are 7 first client interaction blunders that virtually guarantee
Harsh? If killing the golden goose is stupid, then this is not harsh at all.
Find out why 58% of (surveyed) General Counsel expressed outrage. Find out why 84% of (surveyed) General Counsel wanted the law firms they use to contact them about associate salaries but none did.
Brilliant law firm leaders who can not
(Click on image to see original enlarged version)
I was fascinated by this piece at the Consumerist: How To Beat The Stock Market: Buy Companies With High Customer Satisfaction Scores
If the same phenomenon occurs in the legal profession, there would be a tremendous return on investment from enhancing client satisfaction.
The story is that
How your people use their voice mail may seem at first both trivial and unimportant. BZZZZZZZZZZ WRONG!!!
The reason you open you wallet wide for a Ritz Carlton is because of the experience. Do you think it’s a coincidence that you are greeted by name at the front desk? (Did you see the secret
Seth Godin explains this distinction simply with a post well worth reading: "The difference between strategy and tactics".
Punchline: My experience working with law firm leaders is that many are quickly seduced by discussions about tactics. Perhaps they are more familiar with tactics than strategy or simply enjoy debating tactics. The great firms
Thank you Michelle (of Golden Practices) for mentioning my email etiquette post and taking the thought further to embrace phone calls:
Michelle goes on to say:
Another rudeness that Gerry’s post makes me think of are abruptly ended phone calls. The failure to say "good-bye," or even "thanks," and simply ending a call by
Here’s a quote from an article called ‘Yours Truly,’ the E-Variations in today’s New York Times:
Many e-mail users don’t bother with a sign-off, and Letitia Baldridge, the manners expert, finds that annoying. “It’s so abrupt,” she said, “and it’s very unfriendly. We need grace in our lives, and I’m not talking about heavenly grace.
The top five mistakes entrepreneurs make when they market
by Seth Godin
