Sorry for offering the punchline in the title… but Yoda would be so proud (of Seth Godin)

Extract from Seth Godin’s blogpost: Won’t get fooled again 

If you catch yourself making a promise that’s been made before, stop. Don’t spend a lot of time and effort building credibility with this sort of promising, because it doesn’t pay off.

Make different promises, or even better, do, don’t say.

Law firm leaders, if you don’t know who Seth Godin is, subscribe to his blog and/or read his books. He offers a perspective that you won’t get at bar association meetings.