london_joy128.jpg Joy London of excited utterances has done a masterful job of reporting on a reference to Robert Cialdini’s six factors of influence: (1) Reciprocation, (2) Consistency, (3) Social proof, (4) Liking, (5) Authority, and (6) Scarcity by Knowledge Management presenter, Browning Marean III, partner at DLA Piper Rudnick Gray Cary. Robert B. Cialdini’s Influence: The Psychology of Persuasion, 1993 has been a favorite within our Edge International group for a long time. Joy’s post is a solid report on Browning presentation which constitutes a refreshing addition to the Knowledge Management landscape. Managing Partners, Executive Committe members and Practice Group Leaders should take a close look. Joy, thank you for this valuable report.