Michael Rynowecer, founder and president of BTI Consulting, reports that a remarkable one third of law firms in the USA plan to increase their spending on marketing and business development (MBD) in 2019. “This is three times more firms than last year,” Rynowecer says, “making this the largest number of firms increasing their MBD spending
Facing and Overcoming Law Firm Business-Development Challenges
I was pleased to have been invited recently to contribute my thoughts to an article by Jody Glidden, cofounder and CEO of Introhive. Introhive provides relationship intelligence automation (RIA) support to law firms and other professionals who are using customer relationships management (CRM) platforms.
Jody asked me to talk about “the most critical business-development mistakes