Law Firm Public Relations

Note: This article first appeared in the October, 2019 issue of Edge International Communiqué (EIC).*

1. The Legal Matter

Here are some of the essential lessons I have learned after several decades of listening closely to clients, conducting my own research, and reading a myriad of surveys and research studies by others:

a) Clients do

13 blogs legal marketers should followI was recently honoured to find Amazing Firms, Amazing Practices on a list of “13 blogs legal marketers should follow.” The list was compiled by Steven Gallo, content-marketing manager at Reputation Ink a content marketing and public relations agency for legal and B2B companies – and writer/editor at the InkSights blog.

Gallo argues that

Michael Rynowecer, founder and president of BTI Consulting, reports that a remarkable one third of law firms in the USA plan to increase their spending on marketing and business development (MBD) in 2019. “This is three times more firms than last year,” Rynowecer says, “making this the largest number of firms increasing their MBD spending

DBAnnRept
How many law firms have the courage to publish their strategy for their clients?
At least one.
  • Firm highlights, including deals closed and aggregate value since 2014 (225/$200B), new litigation matters (3700 plus), number of new partners (9), new associates (5) and many others;
  • Strategic Plan, which sets out six

Screen Shot 2016-11-23 at 12.14.22 PMThe Second Edition of The Successful Lawyer: Powerful Strategies for Transforming Your Practice is now available in both paperback and Kindle versions.

Among the kudos the first edition of this book attracted was one from Tom Peters, the highly acclaimed writer on business-management practice and author of In Search of Excellence, who described

AFAP May 2015,jpgI recently came across an article about consumer purchasing that made me reflect on my own purchasing decisions… and then led me to wonder whether those lessons could be applied to how law firms go about attracting and retaining clients.

“The secret science of shopping: Why we buy what we do” by Belle Beth Cooper,