Michael Rynowecer, founder and president of BTI Consulting, reports that a remarkable one third of law firms in the USA plan to increase their spending on marketing and business development (MBD) in 2019. “This is three times more firms than last year,” Rynowecer says, “making this the largest number of firms increasing their MBD spending
Smile! Choosing An Online Profile Photo
In his report from the 2015 Avvo Lawyernomics Conference in Las Vegas (recently featured on the Lawyerist), Josh King tackles an unusual topic: the online profile photo. The author points out that presenters at the Avvo conference who had submitted photos were much more likely to
Getting Specific: Marketing by Industry Sector
Clients are hungry to find lawyers who really understand their businesses, but some firms are reluctant to market their services to specific industries.
Most lawyers fear that if they mention specific industry groups with their list of practice areas, they may miss out on a prospective client whose industry is not on the list. What
How Do Clients Choose a Lawyer? The Hidden Power of Asking for Referrals
I recently came across an article about consumer purchasing that made me reflect on my own purchasing decisions… and then led me to wonder whether those lessons could be applied to how law firms go about attracting and retaining clients.
“The secret science of shopping: Why we buy what we do” by Belle Beth Cooper,
“Competitive Intelligence” and the Practice of Law
The Legal Intelligencer has launched a series of articles that focus on “competitive intelligence” in the context of legal practice.
The term “competitive intelligence” refers to the ways in which one company makes itself aware of what other companies in the same field (i.e., its “competitors”) are doing. This may include tracking their business practices,
LOGITHISER – BRAVO EVERSHEDS
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LOGITHISER – a new term for law firms
The Logical Empathiser. The accepted wisdom is that anyone who possesses great reason and logic is quite devoid of humanity and warmth. The Logithiser is living proof that wisdom, in this case, is fallacy. Yes, Logithisers are capable of shutting down
Peter Darling disagrees with me
Peter Darling’s accomplishments entitle him to be heard and considered – whether he is disagreeing or not. In his June 20 post: Everyone Else Loves This Ad. Why Don’t I? Peter logically walks us through his analysis of the Luce Forward ad (below) that I praised in my post: Contemplating advertising? You had better "Nail
Contemplating advertising? You had better “Nail It”
Greenfield/Belser nails law firm advertising.
Read Larry Bodine’s post to see why he liked it so much: A Law Firm Announcement that Clients Will Actually Read
My Opinion: Refreshing!