Michael Rynowecer, founder and president of BTI Consulting, reports that a remarkable one third of law firms in the USA plan to increase their spending on marketing and business development (MBD) in 2019. “This is three times more firms than last year,” Rynowecer says, “making this the largest number of firms increasing their MBD spending

AFAP May 2015,jpgI recently came across an article about consumer purchasing that made me reflect on my own purchasing decisions… and then led me to wonder whether those lessons could be applied to how law firms go about attracting and retaining clients.

“The secret science of shopping: Why we buy what we do” by Belle Beth Cooper,

Screen Shot 2014-06-19 at 8.56.30 AMThe Legal Intelligencer has launched a series of articles that focus on “competitive intelligence” in the context of legal practice.

The term “competitive intelligence” refers to the ways in which one company makes itself aware of what other companies in the same field (i.e., its “competitors”) are doing. This may include tracking their business practices,