Michael Rynowecer, founder and president of BTI Consulting, reports that a remarkable one third of law firms in the USA plan to increase their spending on marketing and business development (MBD) in 2019. “This is three times more firms than last year,” Rynowecer says, “making this the largest number of firms increasing their MBD spending
Unlikely Bedfellows Unite under Internet Brands’ Umbrella
Last month, Internet Brands – a vertical marketing conglomerate in which marketing for the legal industry forms a major pillar – announced that it was changing the name of its law-services website from “The Martindale Legal Network” to “Martindale-Avvo.” The name change followed the acquisition by Internet Brands of Avvo.com.To see these
Facing and Overcoming Law Firm Business-Development Challenges
I was pleased to have been invited recently to contribute my thoughts to an article by Jody Glidden, cofounder and CEO of Introhive. Introhive provides relationship intelligence automation (RIA) support to law firms and other professionals who are using customer relationships management (CRM) platforms.
Jody asked me to talk about “the most critical business-development mistakes
Step Away from That Comfortable Chair
In the most recent issue of Edge International Communiqué, I point out that most lawyers need only take one simple step to generate more business. That step is the one that takes them away from the opulant chairs behind their desks, and out the door of the office.
Here is the article:
Business Development
What If You Had No Legal Work on the Horizon?
I recently had the honor of being asked to participate in a post at Attorney at Work. Along with several other experts, I was asked to provide guidance regarding a theoretical situation in which a lawyer suddenly finds him- or herself with no work at all.
I hope that such situations remain