“Trust me! I am a hormone”

It could be the criminals’ dream drug — a hormone that makes people trust you.

Well, I say:

It could be the lawyers’ dream drug — a hormone that makes people trust you.

OK – I am not under the influence of anything inappropriate… check it out for yourself

LexBlog founder Kevin O’Keefe is a lawyer who mastered the practice of law, successfully created an internet start up, and now somehow sees through the haze to what’s “next”. He focuses – much to the benefit of people like me – on helping his clients navigate the maze of tomorrow’s most effective communication tools.

Check…

What if you could:

boost… the response rate to direct-mail campaigns from 0.9% to 5.4%

If you think it’s all “gut feel”, read this Forbes bit called Reengineer That Ad
Food for thought: In the legal profession, we don’t like risk and we don’t like failure. The irony is that until we are prepared to…

Blogs are a great big zero and you shouldn’t waste your time. After all, only a few people on the fringe even look at them. Yes, Senior Partners, Managing Partners, Executive Directors, Department Heads, Practice Group Heads, CMO’s, CIO’s, “C whatever O’s”, insert your faces deep into the sand, “ostrich-style”, for blogs are a passing…

Andy Havens in his Legal Marketing Blog explains this quite well. Do yourself a favor – have a look!

Teasers:

Now… if you’re a family law practice, you want a brand that says, “We’re careful, we’re delicate, we’re sensitive to the emotional nature of these matters and we want to help you get through them

…

According to a story today in the Orlando Sentinel, the Florida State Bar nearly ruined the recipe for this ad by Orlando Law Firm Shuffield Lowman. The story reports that the Bar rejected the ad:

on the grounds that the phrase “Expect more from your law firm” created “unjustified expectations about results the attorney

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