July 1 was Canada Day, July 4th is the US’s Independence Day. Is that it? I DON’T THINK SO!!

July 1 was also:
Aarauer Maienzug in Switzerland
Bank Holiday in Taiwan
Communist Party Foundation in China
Emancipation Day in St. Eustatius
Freedom Day in Suriname
Heiva i Tahiti in French Polynesia
Hong Kong Special Administrative Region Establishment Day in Hong Kong
Independence Day in Burundi
Independence Day South, ex-Italian Somaliland in Somalia
National Day in Burundi and Rwanda
Republic Day in Ghana
Sir Seretse Khama Day in Botswana
Territory Day in British Virgin Islands
The Precious Blood in Haiti

…and July 4th will also be:
Bank Holiday in Bangladesh
Birthday of Queen Sonja in Norway
Caricom Day in Antigua & Barbuda
Caricom Day in Bahams
Caricom Day in Barbados
Caricom Day in Dominica
Caricom Day in Guyana
Caricom Day in Jamaica
Caricom Day in Montserrat
Caricom Day in At. Kitts & Nevis
Caricom Day in St. Lucia
Caricom Day in St. Vincent & the Grenadines
Caricom Day in Trinidad & Tobago
Commemoration of Jewish Genocide in Latvia
Constitution Day in Cayman Islands
Day of Agwe in Haiti
Family Day in Lesotho
Fisherman’s Dayin Marshall Islands
For Independence Day in Guam
For US Independence Day in Puerto Rico
Freedom Fighters’ Day in Yugoslavia
Heroes’ Day in Zambia
Independence Day in Rwanda
King’s Day in Tonga
United States Friendship Day in Philippines
US Independence Day in US Virgin Islands

So, if you want to think globally, think globally!

Transcend your mundane day-to-day to-do list with a journey into space — I would say imagine but I don’t have to — because it is real. Go to the most unbelievable web site in existence and enjoy the preview… This is NOT fiction… this is an understated and underpublicized miracle that may someday save your life and mine. ENJOY! Be patient — let it load… lt_panel.jpg

For law firm managing partners, executive committee members, marketing partners, practice group leaders, industry group leaders, chief marketing officers, chief technology officers, executive directors and other folks involved in the management of your law firm, there is a gentleman who holds an MBA from Stanford, and who was called “the Ultimate Entrepreneur for the Information Age” by Business Week. sethportrait.jpg Seth Godin is a New York Times best selling author. You really ought to read his books and subscribe to his blog. In the meantime, he published a gem today… a catalyst for thought. He makes a point from which there is no escape. Only the gifted self-deceivers will be able to convince themselves that his post does not apply to them. We are famous within law firms for discounting ideas that do not originate in million-dollar-per-partner-profit firms. Maybe if we spent a little more time listening to the fresh ideas from people like Seth and thinking about how to apply what he says, our per-partner profits would soar. You know what, I will not quote from his blog — it’s short enough already — please read it all… “The Mediocre Emergency” Thank you, Seth.

A lot of law firm marketing is absolute science fiction. Some people in the marketing profession are suggesting that they can help lawyers catch the big fish. These people are selling diet pills to the gullible. genImage-3.aspx.jpg The biggest fish every caught was snagged today in the Mekong River in northern Thailand. If you read the Reuters account, you will see no reference to a marketing professional. Marketing is about the following: 1) Having an offering that is actually valuable to the prospective client 2) Being able to genuinely differentiate yourself from your competition (that means knowing thyself and thy competition) 3) Communicating appropriately with the prospective client which involves an unimaginable amount of listening Can we help people market effectively… yes, by being effective catalysts to help them choose a sensible strategy and helping them acquire the skills necessary to execute it. Marketing, however, like fishing, is a routine… a methodology… a way of life… that is repeatable and repeated. The reason is that probability theory is a big part of marketing… yes, a numbers game. Over time, out of X tries, you will succeed Y times. If X/Y is 1/3 or better, you are on fire. So those who promise you the big fish are deceiving you. Because like the biggest catfish ever caught, the catchers were fishermen who do this habitually and repeatedly. Anyone who tells you they can train you to go out one time and catch the big fish is indeed offering you a worm and I would recommend against taking the bait. (For the true marketing professionals out there, I realize I am focussed here on a tiny fragment of the overall marketing process — indeed “sales” — permit me the lattitude to make the point for those for whom marketing is not a primary are of study).

Check out Michelle’s Blog, Golden Practices. I confess that I discovered Michell’s blog when she was kind enough to reference one of my postings, “Commitment and Doubt”. Thank you for that, Michelle. Her “tag line” is:

Ideas, tips and best practices for and from professional service firms: CPAs, Lawyers and other business advisors.

Can you imagine having a good client trolling for a great lateral hire for your law firm and making it happen? Heenan Blaikie, is one of Canada’s premier law firms (heck, they attracted former Prime Minister Jean Cretien and years ago, the even more famous former Prime Minister Pierre Elliot Trudeau).

According to yesterday’s Globe and Mail article, When clients give lawyers advice:

Correct us if we’re wrong, but aren’t lawyers supposed to be giving clients advice rather than the other way around?

Former Ogilvy Renault partner Catherine Wade was grateful to have the tables turned recently when she got a bit of career counselling from the folk at long-time client VenGrowth Capital Partners. Their proposal: Consider jumping to Heenan Blaikie.

The Vancouver-based corporate finance practitioner made the leap to Heenans after VenGrowth suggested certain synergies might be achieved.

Punchline: Perhaps law firms should contemplate using their premiere clients as a vehicle to helping them attract the best lateral hires. A well-placed question might yield amazing results.

Every marketing professional can sing the same lament about trying to get a decision made in a law firm. Even brilliant suggestions are met with resistance that is so elegant that you have to almost admire it. ecdc_125x34.gifThanks to The Economist, I think I may have an insight to offer… no offence, it’s because we lawyers behave like monkeys – well, at least, in one particular way we do. We are so afraid of being wrong, we’ll act irrationally to avoid it. images-3.jpgThe article is Monkey business-sense with the tag line Monkeys show the same “irrational” aversion to risks as humans. In case you are too busy to read it, I will quote the last paragraph for you:

What that explanation is has yet to be worked out. One possibility is that in nature, with a food supply that is often barely adequate, losses that lead to the pangs of hunger are felt more keenly than gains that lead to the comfort of satiety. Agriculture has changed that calculus, but people still have the attitudes of the hunter-gatherer wired into them. Economists take note.

FAST FORWARD: I have been working with people inside law firms for years to help them achieve greater influence. This is evidence that the key is to take risk out of the decision in whatever way possible. I will write more about this in the future and will happily entertain either questions or your anecdotes and suggestions.

Holland & Hart lawyers meet the dictionary definition of heroes: “A person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed…” They are in good company. Allow me to excerpt my earlier post on another legal hero, second US President John Adams: images-2.jpg“Mr. Adams added honor to the profession by taking on the most extremely unpopular trial of his time – defending British soldiers in the Boston Massacre in the Fall of 1770.” I do not think I need to tell you that President Adams would do precisely what Holland & Hart is doing and would say so in no uncertain terms. I hope this President Adams story will encourage Holland & Hart as it faces those who would criticize their initiative. (My full post Law’s Heroes) The U.S. Supreme Court made a ruling that suggests that detainees at the military prison at Guantanamo Bay have certain rights. The easy thing to do would be to look the other way or let someone else worry about such things. After all, there are many who will not be sensitive to the fact that love of country and constitutions means complying with the judgments of the US Supreme Court, not disobeying them. (If you require authority for this proposition, see this commentary on the case of Rasul v. Bush.) ACF8E.jpgAnne Castle, former Holland and Hart Chairman, and Water Law specialist, sought volunteers for a pro bono initiative throughout the 12 offices of the 300+ lawyer firm sprawling over six states. I don’t know how her invitation read, but this initiative clearly has absolutely nothing to do with the innocence or guilt of the prisoners. It has everything to do with ensuring they have the benefit of due process because the US Supreme Court decided they were entitled. Anne’s request for volunteers was itself a heroic act. T_Mackintosh.jpgAccording to Holland and Hart Lawyer, J. Triplett “Trip” Mackintosh, the objective for volunteering is “…seeing that the application of these laws is done fairly and in a non-discriminatory fashion”. Tripp is one of the team leaders and an interview subject for the press on this issue. His specialties include the firm’s newly featured Space Law practice group. What a delicious offer (seeking volunteers): sign up for the most politically sensitive matter in present history and get ready for the hate mail and anti-American accusations. Risk your relationships with existing and prospective clients — have the courage to risk like John Adams did. Many less courageous lawyers would sit silently. Not at Holland & Hart. The firm has exhibited a unique spirit over many years winning awards for client service and paying tribute to its own senior people at its retreats. This firm has a soul. M_Beese.jpgNot one or two but thirty-three wonderful lawyers at Holland & Hart volunteered to do the right thing. According to Holland & Hart marketing director, Mark Beese, the volunteers came from across the political spectrum (“red and blue”) and across most of the firm’s offices, including a former JAG counsel. So this was not at all political — it was about preserving constitutional rights in accordance with the ruling of the highest court in the USA. The entire firm supports this new initiative and that makes every single member of the firm a hero in my book. They share the risk of negative feedback they are already receiving from some. They also underwrite the financial cost of the pro bono effort as well as sacrifice potential lost revenue from legal work that may not come or clients who might leave. But, undaunted and courageous, like John Adams, these 33 volunteers in five teams press on through this most difficult process. Background: Some readers may not be familiar with the term “Habeas Corpus” which, in essence, is the proceeding that can be brought before a court if someone is imprisoned without being charged in order to force the authorities either to show why the imprisonment is warranted or to release that prisoner. If you want a more formal definition, look at Habeas Corpus The Most Extraordinary Writ, by: Joseph Dale Robertson. (Incidentally, Robertson confirms that: “The history of Habeas Corpus is ancient. It appears to be predominately of Anglo-Saxon common law origin. Clearly, it precedes Magna Carta in 1215”.) Fast Forward: Those amazing lawyers at Holland & Hart are not alone – there are other good firms who have stepped up to bat… what is important here is that so many have not for the simple reason that standing up for this task comes at a price. It could annoy clients both existing and prospective. It would not exactly ingratiate you with members of the current Federal Government. This could and probably will cost. And, that is why I am so proud to call these 33 lawyers at Holland & Hart (and the firm for supporting their efforts) “HEROES”. They are not sacrificing for the freedom of Guantanamo inmates – but by ensuring the ruling of the Supreme Court is carried out fairly and without discrimination, Holland & Hart is protecting the Rule of Law and the freedom of all who are protected by such laws including most who are reading this. Punchline: When you are next chatting with a Holland and Hart lawyer, balance the hate mail with a heart-felt “thank you”. And next time you hear someone make a snide remark about the greed or bad conduct or even image of lawyers, ask them to take a moment and thank their stars that there are lawyers like those at Holland & Hart around. Acknowledgement: Thanks to Stephanie Ann West who alerted me to a the source story in the Rocky Mountain News today: Law firm assists five held in Cuba. Much appreciated.

You may recall the incident of the 」4 drycleaning bill reimbursement request by a solicitor in one of the world’s largest firms. (If you didn’t catch the story, then check your watch because you may have been abducted by an alien for a few hours.)

Michael Mullen, the director of European Corporate Affairs for Heinz Europe decided that he would exploit the unfortunate incident with the sophistication of Jim Carey bending over and talking with his rear end. What a creep! (I am referring to Michael — I like Jim Carey better although I wish he would stop the rear end stunt when he’s on talk shows.)

Michael Mullen, the director of European Corporate Affairs for Heinz Europe, said that the company – which sells 120 million bottles of tomato ketchup a year in Britain – would be more than willing to ensure that Mr Phillips’s trousers were free of unsightly stains. “Vinegar diluted with water is a quick and easy home remedy for removing ketchup,” Mr Mullen told The Sunday Telegraph informatively, “but we are happy to pay Mr Phillips’ dry cleaning bill instead.

“After all, why should Ms Amner pay the price for enjoying the world’s favourite ketchup?”

Notes to Michael Mullen of Heinz:

#1: The trousers are already clean – that’s why the request was for reimbursement – your formula for removing your product from clothes is uninteresting and irrelevant to the story.

#2: Your reference to either of the individuals, let alone both, is inappropriate and therefore lacking in judgement. You embarrass your company which does not typically resort to ridicule and sarcasm in its communications with the public.

#3: Your succumbing to the temptation to offer quotes for this story suggests that you might benefit from media training, poste haste.

#4: Get on with your life, Michael. Your time would be better spent chasing those creeps who pour other brands into your bottles for their restaurants.

I am almost reluctant to put the link in to the story because the fewer the people that look at it the better… but in case anyone thinks I am making this up