The September 2007 McKinsey Quarterly has an interesting article called: The Evolving Role of the CMO by David Court who discusses four areas of change for the CMO:

  • Changing to reflect new consumer [client?] buying behavior
  • Shaping the Company’s [Firm’s?] public profile
  • Managing Complexity
  • Building new Marketing Capabilities

Before concluding, David discusses how the CEO


Two notes of optimism today for the legal profession:

“Forget the old stereotypes of law firms as inhospitable to women,” said Suzanne Riss, Editor in Chief, Working Mother magazine.  “As Working Mother examined the practices of many of the nation’s law firms, I was pleasantly surprised to discover that a number have been quietly changing


The despised business of videoconferencing is about to get a new lease on life.

This weeks Economist has an article on Telepresence.  The full title is “Behold, telepresence – Far away yet strangely personal”.  (Requires subscription).  Image above is from the article.

Here are a few excerpts to whet your appetite for the story


The Wall Street Journal posts: Slater & Gordon: The World’s First Publicly Traded Law Firm

Managing Partners and other members of law firm C suites had better look at Slater & Gordon’s prospectus – it’s a gold mine, (pun intended).

Have a look at how risks are described – the Wall Street Journal post quotes