My good friend Arnie Herz (Lawyer and Consultant) was kind enough to interview me for his blog:
W Marketing
Managing Partners should have 3 priorities as confidence index drops to record low
From the Sacramento Business Journal today:
Law firm confidence index drops to record low
Excerpt:
Confidence in the economy among managing partners at large law firms nationwide hit new lows in the first quarter, according to the latest research from the Citi Private Bank Law Firm Group in New York City.
I recommend three…
Cravath Swaine & Moore Killing the Billable Hour?
Evan R. Chesler is a Presiding Partner at Cravath, Swaine & Moore LLP. He has offered his thoughts via Forbes in a piece called: Kill The Billable Hour. There is no suggestion that he is articulating a new policy for the entire firm but he is clear on his own views and given that he …
Leaders: Genuine Inspiration from Sir Richard Branson
Is the UK’s wealthiest man also its wisest? If you have about 1/2 hour to sit in on a fascinating conversation with Sir Richard, head over to Adventures in Strategy, my Edge colleague and friend, Robert Millard’s blog post: Richard Branson on Life, Succeeding in Business and Everything
(Recorded March 2007 in Monterey, California. Duration:…
Gaining Influence as a law firm CMO
The September 2007 McKinsey Quarterly has an interesting article called: The Evolving Role of the CMO by David Court who discusses four areas of change for the CMO:
- Changing to reflect new consumer [client?] buying behavior
- Shaping the Company’s [Firm’s?] public profile
- Managing Complexity
- Building new Marketing Capabilities
Before concluding, David discusses how the CEO…
Contemplating advertising? You had better “Nail It”
Greenfield/Belser nails law firm advertising.
Read Larry Bodine’s post to see why he liked it so much: A Law Firm Announcement that Clients Will Actually Read
My Opinion: Refreshing!
Client Satisfaction may be EXTREMELY Profitable
(Click on image to see original enlarged version)
I was fascinated by this piece at the Consumerist: How To Beat The Stock Market: Buy Companies With High Customer Satisfaction Scores
If the same phenomenon occurs in the legal profession, there would be a tremendous return on investment from enhancing client satisfaction.
The story is that…