Peter Darling’s accomplishments entitle him to be heard and considered – whether he is disagreeing or not.  In his June 20 post: Everyone Else Loves This Ad. Why Don’t I? Peter logically walks us through his analysis of the Luce Forward ad (below) that I praised in my post: Contemplating advertising? You had better "Nail It"

The one word opinion in my post was “refreshing”.   But I learned a lot from following Peter’s critique of the ad and I think you will too.   I do stand by my one word opinion and my overall high regard for Greenfield/Belser.  Having said that, I think Peter’s insights help all who care about law firm advertising to have a better idea how to test ideas against the principles involved.    Check out Peter’s commentary.