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Getting Specific: Marketing by Industry Sector

By Gerry Riskin on June 11, 2015
Posted in Law Firm Advertising, Law Firm Communications, Law Firm Marketing, Law Firm Public Relations, Law Firm Social Media, Law Firm Strategy

elephantClients are hungry to find lawyers who really understand their businesses, but some firms are reluctant to market their services to specific industries.

Most lawyers fear that if they mention specific industry groups with their list of practice areas, they may miss out on a prospective client whose industry is not on the list. What…

LOGITHISER – BRAVO EVERSHEDS

By Gerry Riskin on October 19, 2007
Posted in Law Firm Advertising, Law Firm Human Resources, Law Firm Innovation


click on image for larger view

LOGITHISER – a new term for law firms

The Logical Empathiser. The accepted wisdom is that anyone who possesses great reason and logic is quite devoid of humanity and warmth. The Logithiser is living proof that wisdom, in this case, is fallacy. Yes, Logithisers are capable of shutting down

…

Peter Darling disagrees with me

By Gerry Riskin on June 24, 2007
Posted in Law Firm Advertising, Law Firm Public Relations

Peter Darling’s accomplishments entitle him to be heard and considered – whether he is disagreeing or not.  In his June 20 post: Everyone Else Loves This Ad. Why Don’t I? Peter logically walks us through his analysis of the Luce Forward ad (below) that I praised in my post: Contemplating advertising? You had better "Nail…

Contemplating advertising? You had better “Nail It”

By Gerry Riskin on June 18, 2007
Posted in Law Firm Advertising, Law Firm Public Relations


Greenfield/Belser nails law firm advertising.

Read Larry Bodine’s post to see why he liked it so much: A Law Firm Announcement that Clients Will Actually Read

My Opinion:  Refreshing!

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