Managing Partners: Capitalize on your firm’s opportunity to enhance your outreach program to clients.*

Why It’s Important

The extremely fragile state of mind of your clients makes this essential for three reasons:

  • It’s the right thing to do. You will help them.
  • The unique opportunity is NOW, when client needs are intense.
  • Your firm’s relationships

One of my tech clients has his sales team subscribe to sales educator and coach Andy Paul. Paul identifies the following attributes as essential human sales skills:

  • authenticity
  • connection
  • rapport
  • empathy
  • context
  • insights and
  • relationships

Substantive knowledge and skill are the conditions we normally think of as precedent for being allowed to serve clients. Do

200_suggestion_box_for_web.jpgAwareness among businesses of the importance of customer experience has never been greater. By considering how companies assess this experience and work to improve it –  such as the introduction of the chief experience officer (CXO) position to management teams – law firms can also improve their competitive advantage.

Businesses increasingly recognize that if they