My good friend Arnie Herz (Lawyer and Consultant) was kind enough to interview me for his blog:
Managing Partners should have 3 priorities as confidence index drops to record low
From the Sacramento Business Journal today:
Law firm confidence index drops to record low
Excerpt:
Confidence in the economy among managing partners at large law firms nationwide hit new lows in the first quarter, according to the latest research from the Citi Private Bank Law Firm Group in New York City.
I recommend three
What the Obama campaign can teach us about marketing
Bruce Marcus of The Marcus Letter offers us a fascinating lesson in transposition in his new article called "HOW TO ELECT A PRESIDENT — OR GET A CLIENT". Bruce’s tag line is the name of this post.
Here’s a quote from Bruce Marcus as he shines his light on learnings from the campaign of President
Say something important and relevant and people will listen
Jan. 14 (Bloomberg) — The week after Bernard Madoff was charged with running a $50 billion Ponzi scheme, Proskauer Rose, a New York firm of 750 lawyers, offered a telephone briefing on the scandal for its wealthy clients. With only a day’s notice, 1,300 Madoff investors dialed in.
“This is a financial 9/11 for
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Gaining Influence as a law firm CMO
The September 2007 McKinsey Quarterly has an interesting article called: The Evolving Role of the CMO by David Court who discusses four areas of change for the CMO:
- Changing to reflect new consumer [client?] buying behavior
- Shaping the Company’s [Firm’s?] public profile
- Managing Complexity
- Building new Marketing Capabilities
Before concluding, David discusses how the CEO
Britain Invades China – no shots fired!
At Edge International we are often asked about how lawyers and their firms might be different from place to place around the world. One of my stock answers is that many people misinterpret the propensity of the Brits to avoid hyperbole to mean that they are not aggressive. There is a reason why they once
Telepresence (for your law firm?)
The despised business of videoconferencing is about to get a new lease on life.
This weeks Economist has an article on Telepresence. The full title is “Behold, telepresence – Far away yet strangely personal”. (Requires subscription). Image above is from the article.
Here are a few excerpts to whet your appetite for the story
Want competitive advantage? Use proper names!
If you want existing clients to like you as much as possible and even more so prospective clients then use proper names in conversation. Now there’s PROOF if you need it.
Most probable reasons you may not be using proper names in conversations:
- You are not completely certain you remember (or pronounce) the name right
7 Client Interaction Blunders That Blow It Every Time
I am asked frequently why some lawyers create such amazing rapport with their clients. Much of this stems from the art of the first impression . The first client interaction is more about not making a bad impression than it is making a good one.
Here are 7 first client interaction blunders that virtually guarantee