The techniques managers use to get through a tough agenda in a business context are completely useless in a deposition. To survive the deposition, managers are trained to avoid the tactics they would have used in a business situation. Those who lead law firms are often experiencing more of a deposition environment than a business
Law Firm Marketing
Ingenious Alliance to Create and Market Diversity
Bravo to Womble Carlyle Sandridge & Rice and Molden Holley Fergusson Thompson & Heard for their ingenious alliance to create and market diversity.
Molden Holley is a small and new African-American firm comprised of partners who came from major firms. In what appears to be a brilliant win-win alliance, this new firm will continue to…
Guru Richard Susskind Speaks – We Should Listen
Richard Susskind is not short on credentials. Richard has a first class honours degree in law from the University of Glasgow and a doctorate in law and computers from Balliol College, Oxford. He is a Fellow of the Royal Society of Edinburgh and of the British Computer Society, and was awarded an OBE in the…
38% of Law Firms are the Sand and their Clients are the Sea
In a recent Edge International Survey on Strategic Planning, we learned the following: 10% of firms have a strategy to remain flexible and opportunistic (“OK!”) 13% of firms are in the process of preparing a strategic plan (“We believe you!”) 15% of firms have a strategic plan but have not committed it to writing (“Oh…
Law Firms as “Exclusive Clubs for White Men”
Is Diversity on your management agenda? Has it ever been?

This is a serious wake up call to every single member of your law firm’s management team.
Diversity is not some do-good-philanthropic-topic for a tea party of the rich and bored. Diversity is serious business: serious to business; serious for business not to mention that…
Edge International Review Winter 2005 edition
The Winter 2005 edition of our quarterly magazine, Edge International Review, is now available for downloading as a PDF. This is a full color 40 page magazine so may takle a few minutes to download. (Some browsers will display the magazine without downloading it.) Senior management team members in law firms may request a complimentary…
Larry Bodine + Hospital = Creative
Metaphors and analogies help us understand and apply principles. In his post, “Market as Hospitals Do“, Larry Bodine demonstrates the art.
Punchline: Transcending our context ignites our imagination – use this phenomenon with your colleagues and watch them find the magic that tries so hard to hide inside them. Thank you, Larry Bodine…
Is Law Firm Marketing a Great Big Fish Story?
A lot of law firm marketing is absolute science fiction. Some people in the marketing profession are suggesting that they can help lawyers catch the big fish. These people are selling diet pills to the gullible.
The biggest fish every caught was snagged today in the Mekong River in northern Thailand. If you read the…
Heenan Blaikie gets amazing client support
Can you imagine having a good client trolling for a great lateral hire for your law firm and making it happen? Heenan Blaikie, is one of Canada’s premier law firms (heck, they attracted former Prime Minister Jean Cretien and years ago, the even more famous former Prime Minister Pierre Elliot Trudeau).
According to yesterday’s Globe…
Best Corporate Law Firms in America
PR Newsire (United Business Media) announced the top 20 Corporate Law Firms in America ranked by Directors and General Counsel:
The top 20 national corporate law firms for 2005, according to the
directors surveyed by Corporate Board Member (with their 2004 ranking in
parentheses), are:
1. Skadden Arps Slate Meagher & Flom, New York (1)
…

