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Getting Specific: Marketing by Industry Sector

By Gerry Riskin on June 11, 2015
Posted in Law Firm Advertising, Law Firm Communications, Law Firm Marketing, Law Firm Public Relations, Law Firm Social Media, Law Firm Strategy

elephantClients are hungry to find lawyers who really understand their businesses, but some firms are reluctant to market their services to specific industries.

Most lawyers fear that if they mention specific industry groups with their list of practice areas, they may miss out on a prospective client whose industry is not on the list. What…

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