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Can you reach “inbox zero” every day? Kevin Kruse thinks you can

By Gerry Riskin on November 5, 2015
Posted in Law Firm Management, Law Firm Social Media, Law Firm Strategy, Law Firm Technology

Kruse CoverTo research his new book, 15 Secrets Successful People Know about Time Management, Kevin Kruse interviewed hundreds of people he describes as “ultra-productive” on dozens of topics that relate to how they manage time. One of those topics was email.

Kruse found that unlike most people, who let email control them, highly successful individuals…

Baker & McKenzie Partner Speaks out on Benefits of Social Media

By Gerry Riskin on August 20, 2015
Posted in Law Firm Communications, Law Firm Public Relations, Law Firm Social Media

AFAPAug15Eduardo C. Leite, the Global Chairman at Baker & McKenzie – one of the oldest and most prominent law firms in the world – has written a persuasive article for Bloomberg  on the benefits his firm has experienced from its participation in social media.

He points out that Twitter, blogs and other social media platforms…

Getting Specific: Marketing by Industry Sector

By Gerry Riskin on June 11, 2015
Posted in Law Firm Advertising, Law Firm Communications, Law Firm Marketing, Law Firm Public Relations, Law Firm Social Media, Law Firm Strategy

elephantClients are hungry to find lawyers who really understand their businesses, but some firms are reluctant to market their services to specific industries.

Most lawyers fear that if they mention specific industry groups with their list of practice areas, they may miss out on a prospective client whose industry is not on the list. What…

Do Lawyers Need to Blog?

By Gerry Riskin on March 19, 2015
Posted in Law Firm Communications, Law Firm Social Media
Kevin O'Keefe, founder of LexBlog, Inc.
Kevin O’Keefe, founder of LexBlog, Inc.

It may seem self-evident that Kevin O’Keefe, founder and CEO of LexBlog – the blogging site specifically designed for lawyers and law firms – would be of the opinion that lawyers ought to blog. But, as is often the case with issues that seem self-evident,…

Icebergs and Sea Monsters in Treacherous Legal Seas

By Gerry Riskin on September 25, 2014
Posted in Articles, Law Firm Client Service, Law Firm Communications, Law Firm Economics, Law Firm Human Resources, Law Firm Innovation, Law Firm Leadership, Law Firm Management, Law Firm Marketing, Law Firm Outsourcing, Law Firm Public Relations, Law Firm Social Media, Law Firm Strategy, Law Firm Technology, Law Firm Training

photoI was privileged to have been asked by the American Bar Association to write an article about the future of the legal profession for “The Annual Big Ideas Issue” of Law Practice Magazine (July/August 2014). Click on the image to read the article in full.

I hope you enjoy it.

Gerry


 

Want to Influence Others? Tell Them a Story

By Gerry Riskin on May 27, 2014
Posted in Law Firm Client Service, Law Firm Communications, Law Firm Leadership, Law Firm Management, Law Firm Marketing, Law Firm Public Relations, Law Firm Social Media, Law Firm Strategy

HPR

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“Recent research from Carnegie-Mellon University indicates that our unconscious minds actually make better decisions when left alone to deal with complex issues.” – Nick Morgan, communications consultant, president and founder of Public Words

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According to communications expert Nick Morgan, merely presenting data is no way to convince people of anything – no…

Become a “Vizibility Law Firm” – make every lawyer internet VIZIBLE

By Gerry Riskin on March 13, 2012
Posted in Law Firm Innovation, Law Firm Marketing, Law Firm Social Media, Law Firm Technology

160 year old McCarter & English, a firm of over 400 lawyers with offices in Boston, Hartford, Stamford, New York City, Newark, Philadelphia and Wilmington is rolling out Vizibility QR codes on attorney business cards and printed biographies (with embedded patented SearchMeTM buttons).

A Vizibility Law Firm can determine which Google results clients and…

Are you curious about use of Social Media in Law Firms?

By Gerry Riskin on December 23, 2011
Posted in Law Firm Marketing, Law Firm Social Media

If you want to compare Social Media perspectives with firms your size, this is a must have infographic – click on it to download (courtesy of Vizibility Inc.)

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