Michael Rynowecer, founder and president of BTI Consulting, reports that a remarkable one third of law firms in the USA plan to increase their spending on marketing and business development (MBD) in 2019. “This is three times more firms than last year,” Rynowecer says, “making this the largest number of firms increasing their MBD spending
Are Your Clients Requesting Lawyers Based on Their Online Bios?
When lawyers first started creating bios of themselves for use in firm promotion, clients generally used them to choose a firm, or to check out who they’d be working with after the firm had made the assignment. However, Michael Rynowecer at The Mad Clientist warns that these days, clients are using attorney bios to assess
Do or Die: Outside Law-Firm Rosters Shrink as Client Spending Grows
Lest any of us get too comfortable in our swivel chairs, a new report from Michael B. Rynowecer, president of the BTI Consulting Group, indicates that in 2018 – despite spending more on outside legal counsel than ever before – clients are using fewer outside firms than ever.
In a September issue of The
The Legal Profession Faces an Epidemic (And It’s not Bird Flu)
The Mad Clientist – the blog of the BTI Consulting Group – has diagnosed a growing epidemic among law firms: complacency.“Wishes do come true,” they write. “Legal spending is up. The existential crisis is over. And urgency is retreating as success is just a little easier to come by.”
The result, they say, is
“Focus on Forever” and Other Rainmaking Skills
A survey conducted by BTI Consulting Group, as reported recently on its Mad Clientist blog, shows that rainmakers book five times more business than the average law firm partner.
In answer to the obvious question, “How?”, BTI president Michael B. Rynowecer proposes possibilities that range across such areas as self-discipline, relationship management, communications skills,