Guy Kawasaki is quite extraordinary (click on his photo to see for yourself)… “evangelist, entrepreneur, investment banker, and venture capitalist” kind of sums it up but not quite. In his post today, he discusses The Art of Schmoozing… his list is not only consistent with some of the best academic work I have seen on the subject but he describes his steps in such a compelling way, for example, his third step is:
Ask good questions, then shut up. The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozers are good listeners, not good talkers. Ask softball questions like, “What do you do?” “Where are you from?” “What brings you to this event?” Then listen. Ironically, you’ll be remembered as an interesting person.
PUNCHLINE: Whether you are a Managing Partner or a CMO, share Guy Kawasaki’s 9 step list with your law firm. You may have to translate it a bit (removing words that twist the stomach of most lawyers – like “tradeshows” – gosh, what would a lawyer do at a trade show, or MySpace – heaven forbid.) However the wisdom in this list is far too valuable to overlook.