(Click on photo for bio.) Bruce adds this terrific article to The Marcus Letter: ALL TOGETHER NOW – IT’S OUR CLIENT The Client Service Team As A Growing Phenomenon 
The article features Iris Jones who breathed life into this concept at Akin Gump. Bruce speaks very highly of her and her achievements – click on
Marketing Tips From Female In-house Counsel – The Don’ts
Tom Kane See Tom’s post by this title these tips are so true (and I base that assertion on a lot of work with both GC’s and those who pitch to them). PUNCHLINE: Busy lawyers frequently look for the magic bullet – the tricks that the great rainmakers use. The simplicity of the list
Do you want romance or a one night stand?
There are few people who can pull off asking this question let alone answering it so effectively. David Maister’s latest offering is titled: “Do You Really Want Relationships” available at his site. In “Do You Really Want Relationships” Maister will help you explore how some firms build profitable long-term relationships. Maister says: examples of
Mark Merenda’s Marketing Lesson From The Beatles
Read the Mark Merenda’s ENTIRE POST the punchline is so worth it. 
PUNCHLINE: How many times must we be told that persistence pays off before we not only believe it, but apply the principle to our lives?
Can clients get pickled at your law firm?
Seth Godin has done it again but maybe the value of his post for law firms transcends his own intention. 
First, read his post, then read my following comments. PUNCHLINE: Of course I am not recommending that you give away free pickles but let’s pause and reflect here. A $30 turkey sandwich is not
“How To Get Clients to Come to You” (TeleSeminar)
I’ve had the opportunity to experience Patrick McEvoy’s energy, enthusiasm and results-oriented drive. He ‘s been in the front lines as a Canadian Chartered Accountant and proven that his techniques work for him and others. If you want a no-nonsense practical approach including tips and “how to’s”, you may want to give one of his
Witmer thinks some lawyers just fertilize the queen.
I wonder if Neil Witmer, Ph.D. understands lawyers, law firms or the legal profession. His reported conclusions may be correct in the context of the industries he normally serves but are not consistent with my experience in the legal profession. Dr. Witmer’s views are reported by Larry Bodine from a recent breakfast meeting resulting in
Seth Godin’s “Worth 1,000 bullet points”
If you share the love/hate relationship that my Edge International colleagues and I have toward PowerPoint, you will appreciate the post of marketing genius Seth Godin on the subject. 
He alludes to a comparison between Bill Gates and Steve Jobs and how they use PowerPoint. (For the record, Steve does not use PowerPoint at all
Twilight Zone how delightful thank you , Larry Bodine.
(Voice of Rod Serling) Let me take you to a world where everything is different from what you now know a world where your imagination is liberated as in childhood, except now with your acquired maturity and knowledge you ride your ideas at the speed of light to the delight of your firm and your
Look at: “The Power of Positive Expectancy”
I know that ideas from outside the legal profession are suspect and for good reason you have been disappointed so many times before by concepts that simply don’t apply so why waste your time. 
John Jantsch from Duct Tape Marketing What if this is true (and, by the way, it is): “If