Does Social Media matter to law firms? By Gerry Riskin on September 7, 2009 Posted in Law Firm Innovation, Law Firm Management, Law Firm Marketing, Law Firm Public Relations, Law Firm Technology, Posts with Video Content, Synergies (with other disciplines), Truth is Stranger than Fiction PUNCHLINE: If Social Media matters, then it matters to law firms because everything that matters to society in general must matter to law firms sooner or later. Watch this and make your own decision.