Dear friend, Sue Stapely, FIPR FRSA is thought to be the UK’s only practising solicitor providing comprehensive strategic communications counsel, with unrivaled experience, particularly working in the legal sector.
Read her July 20th article in UK’s Law Gazette:
When reputations are on the line
Here’s a tiny excerpt:
…we should also worry about the reputations
Seth Godin’s blog post on Receptionists is 100% correct. When I was a managing partner, my firm required a receptionist for our largest office. I personally reviewed 215 applications myself and created my "A list", about 42 applicants, whom I invited for interviews late one afternoon. I asked 6 of my partners to help
“Law Seven” and conclusion from my article: “The Seven Immutable Laws of Change Management 7)Turn a spotlight on your initiative and leave it on Many firms have fabulous meetings, sometimes in retreat venues where everyone participates in the creation of the master plan that will make the firm the “be all and end all”. All
“Law Six” from my article: “The Seven Immutable Laws of Change Management 6)Tell the world Do you know why betrothed people say their vows in front of friends and family to cement their commitment. It is the same reason a banker friend told me the bank does television commercials: “not just for our customers
“Law Five” from my article: “The Seven Immutable Laws of Change Management 5)Ask for commitment – not agreement One of my most successful friends (and clients from my law practice days) has a One Sentence Journal and he posted the following wisdom one day: “Commitment and Doubt”: Commitment does not require the absence of doubt;
“Law Four” from my article: “The Seven Immutable Laws of Change Management 4)Create cult-like internal promotional communications This is where your capable support professionals can shine. They can help you create imaginative ways to keep the initiative in front of your people. The internal trainer in a major firm showed me high gloss promotional announcements
“Law Three” from my article: “The Seven Immutable Laws of Change Management 3)Paint “the first step” in vivid colours “Take the first step, and your mind will mobilize all its forces to your aid. But the first essential is that you begin. Once the battle is started, all that is within and without you will
“Law Two” from my article: “The Seven Immutable Laws of Change Management 2)Create a vivid picture (vision) of where this initiative leads It is tempting to be vague because then you are not committing to anything. Not committing avoids scrutiny and criticism. But without certainty, your troops cannot get excited about your change initiative. Be
“Law One” from my article: “The Seven Immutable Laws of Change Management (with thanks to Cameron Cooper of the Australian Law Journal where my article first appeared) Managing Partners: Why is it that your intelligent (no, make that “super intelligent”) lawyers seem to react to your change initiatives like you were asking them to drink
(Click on photo for bio.) Bruce adds this terrific article to The Marcus Letter: ALL TOGETHER NOW – IT’S OUR CLIENT The Client Service Team As A Growing Phenomenon 
The article features Iris Jones who breathed life into this concept at Akin Gump. Bruce speaks very highly of her and her achievements – click on
