Seth Godin explains this distinction simply with a post well worth reading: "The difference between strategy and tactics". 

Punchline:  My experience working with law firm leaders is that many are quickly seduced by discussions about tactics.  Perhaps they are more familiar with tactics than strategy or simply enjoy debating tactics.  The great firms

As a Managing Partner (or other member of the senior management of your firm), it is extremely important that you look beyond the incestuous offerings from inside the legal profession. Internal thinking sometimes has us gazing at our own navels.  If you want a glimpse of the outside world but in a way that is